The Impact of Technology in Hospitality: A Look at Brian Wallunas' Role in Digital Transformation
Explore the influence of technology in hospitality through the experiences of Brian Wallunas, Chief Technology Officer at Ascent Hospitality Management, as he drives digital transformation and brand growth.
Photo by Camille Gomera-Tavarez on Unsplash
Driving Digital Transformation in Hospitality
Brian Wallunas, with over two decades of experience in the intersection of hospitality and technology, has been a pivotal figure in driving digital transformation in the hospitality industry. Through his role as Chief Technology Officer at Ascent Hospitality Management, Wallunas has demonstrated a profound understanding of leveraging digital innovation to propel brand performance and enhance guest loyalty. His track record at leading brands such as Smokey Bones, Fat Brands, Domino’s, Arby’s, and Coca-Cola showcases his expertise in implementing transformative technology strategies.
Enhancing Guest Experiences Through Tech
One of the key areas where Brian Wallunas has made a significant impact is in enhancing guest experiences through technology. During his tenure at Smokey Bones, Wallunas spearheaded a comprehensive overhaul of the chain’s technology infrastructure and e-commerce platform, resulting in a tripling of online sales and improved guest engagement capabilities. His ability to align technology investments with brand goals has not only strengthened the digital foundation of the brands he has worked with but has also contributed to their long-term success.
Photo by Camille Gomera-Tavarez on Unsplash
Strategic Vision for Brand Growth
Wallunas' strategic vision for brand growth is evident in his approach to creating brand-specific technology strategies at Ascent’s Perkins and Huddle House concepts. By implementing scalable digital solutions tailored to each concept, Wallunas aims to not only improve guest engagement but also streamline operations and drive franchisee growth. This focus on aligning technology with business objectives underscores his commitment to ensuring the sustainable development and expansion of the restaurant systems under his purview.
Photo by Camille Gomera-Tavarez on Unsplash
The Impact of Brian Wallunas at Ascent Hospitality Management
Brian Wallunas' arrival at Ascent Hospitality Management comes at a crucial juncture of growth and transformation for the company. His expertise and leadership have already borne fruit, with Perkins undergoing a successful rebrand, introducing new store formats, and launching a fast-casual concept that has garnered significant interest. The multi-unit franchise agreements signed by Perkins and the substantial deal secured by Huddle House in Houston reflect the positive trajectory set in motion by Wallunas' technology-driven strategies.
