The Return of McDonald’s Snack Wrap: A Cult Following and Market Impact

The buzz around McDonald’s announcement of the return of the Snack Wrap in 2025. Explore the demand, competition, and market impact of this beloved menu item.

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The Cult Following and Demand

McDonald’s USA president Joe Erlinger’s announcement on Good Morning America regarding the return of the beloved Snack Wrap has sparked tremendous excitement among fans. The Snack Wrap, last seen on menus in 2016, has maintained a devoted following over the years, evident from numerous petitions and social media campaigns urging for its revival. With over 50,000 signatures on Change.org petitions, it's clear that the Snack Wrap holds a special place in the hearts of many consumers.

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