Best Restaurant Marketing Ideas for 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
A clear host training process helps restaurants manage greetings, waitlists, reservations, seating decisions, and guest communication more consistently.
Apr 15, 2026
Chipotle reshapes loyalty with Rewards on Repeat, blending in-store promotions, staff incentives, and simpler redemption to boost traffic.
Apr 16, 2026
Photo by Salah Ait Mokhtar on Unsplash
A refined look at Papa Murphy’s strategy as MTY guides a cautious turnaround amid a crowded pizza landscape—digital play, local marketing, and a new Detroit-style offering.
Apr 16, 2026
Photo by Sergio Mena Ferreira on Unsplash
Mo’ Bettahs leaves Kansas City as it pivots to a PE-backed national expansion to Phoenix, Indianapolis, and Minneapolis.
Apr 16, 2026
Photo by Kate Trysh on Unsplash
Applebee’s O-M-Cheese Burger fuses spectacle with value, driving social buzz and foot traffic—a signal for the skillet-cheese moment in casual dining.
Apr 16, 2026
Photo by Diego Mattevi on Unsplash
GoTo Foods taps Misra and Lambert to harmonize digital momentum with disciplined development across seven brands, aiming for stronger guest experiences and franchisee economics.
Apr 16, 2026
Bojangles launches Bo’s Chicken Rippers in an eight-week pilot, turning bites into a hands-on, sauce-forward experience with interactive, tear-apart slabs.
Apr 16, 2026
Photo by Jim Sosengphet on Unsplash
Popeyes teams with One Piece for a limited menu and merch drop, blending bold flavors with anime fandom to boost traffic and loyalty.
Apr 16, 2026
Photo by dedy kurniawan on Unsplash
A close look at Jersey Mike’s rapid expansion, leadership shift, and international push under Blackstone’s ownership.
Apr 16, 2026
Discover how McDonald's is dominating the chicken market share with new menu items and innovations, along with insights into the strategies of other QSRs in the industry.


McDonald's has been making significant strides in expanding its chicken market share across various markets. During the second quarter of 2025, the company revealed plans to increase its global chicken share by 100 basis points by the end of 2026. This growth trajectory was highlighted by CFO Ian Borden during the Q2 earnings call, indicating a strong strategic focus on poultry offerings.
In the United States, McDonald's has been enjoying notable success with its introduction of new chicken menu items. The launch of McCrispy Strips in May garnered positive feedback from consumers, leading to high levels of satisfaction. This positive reception translated into a 2.5% increase in same-store sales during the second quarter, showcasing the resonance of these offerings with American diners.
The introduction of innovative chicken items such as the McCrispy Strips and the Snack Wrap has fueled McDonald's growth and customer engagement. These additions have not only boosted sales but also attracted new customers seeking diverse and flavorful chicken options. McDonald's ability to continuously innovate its menu has been a key driver in maintaining its competitive edge in the fast-food industry.

Beyond the U.S., McDonald's has capitalized on global opportunities to enhance its chicken offerings. The success of campaigns like the Hot Honey Chicken in Australia, featuring McCrispy and McSpicy options, underscores the brand's ability to create region-specific products that resonate with local tastes. Additionally, the introduction of McWings as a permanent item in Australia has exceeded expectations, showcasing McDonald's ability to adapt to diverse markets and preferences.

The competitive landscape of the Quick-Service Restaurant (QSR) industry is witnessing a wave of menu innovations focused on chicken items. Rival chains like Popeyes and KFC have been rolling out new flavors and sauces to cater to evolving consumer preferences. For instance, Popeyes introduced its first Signature dipping sauce, while KFC expanded its Saucy by KFC concept, both aimed at enhancing the chicken tender experience. Wendy's upcoming launch of chicken tenders with six new sauces further illustrates the industry's emphasis on chicken menu diversification and customization.