Best Restaurant Marketing Ideas for 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
A clear host training process helps restaurants manage greetings, waitlists, reservations, seating decisions, and guest communication more consistently.
Apr 15, 2026
Chipotle reshapes loyalty with Rewards on Repeat, blending in-store promotions, staff incentives, and simpler redemption to boost traffic.
Apr 16, 2026
Photo by Salah Ait Mokhtar on Unsplash
A refined look at Papa Murphy’s strategy as MTY guides a cautious turnaround amid a crowded pizza landscape—digital play, local marketing, and a new Detroit-style offering.
Apr 16, 2026
Photo by Sergio Mena Ferreira on Unsplash
Mo’ Bettahs leaves Kansas City as it pivots to a PE-backed national expansion to Phoenix, Indianapolis, and Minneapolis.
Apr 16, 2026
Photo by Kate Trysh on Unsplash
Applebee’s O-M-Cheese Burger fuses spectacle with value, driving social buzz and foot traffic—a signal for the skillet-cheese moment in casual dining.
Apr 16, 2026
Photo by Diego Mattevi on Unsplash
GoTo Foods taps Misra and Lambert to harmonize digital momentum with disciplined development across seven brands, aiming for stronger guest experiences and franchisee economics.
Apr 16, 2026
Bojangles launches Bo’s Chicken Rippers in an eight-week pilot, turning bites into a hands-on, sauce-forward experience with interactive, tear-apart slabs.
Apr 16, 2026
Photo by Jim Sosengphet on Unsplash
Popeyes teams with One Piece for a limited menu and merch drop, blending bold flavors with anime fandom to boost traffic and loyalty.
Apr 16, 2026
Photo by dedy kurniawan on Unsplash
A close look at Jersey Mike’s rapid expansion, leadership shift, and international push under Blackstone’s ownership.
Apr 16, 2026
Discover the growing popularity of mezcal on restaurant menus driven by consumers' love for Latin flavors and artisanal spirits. Explore the unique characteristics of mezcal and its appeal to adventurous drinkers.
Photo by kate.sade on Unsplash
Mezcal, a traditional Mexican spirit crafted from the agave plant, has been captivating the palates of adventurous consumers seeking unique and authentic flavors. Distinguished by its smoky essence and artisanal production methods, mezcal offers a sensorial journey like no other. The complexities of its taste profile, ranging from earthy and herbal notes to hints of sweetness, make it a versatile choice for mixologists and drinkers alike.
Beyond its flavorful appeal, mezcal embodies a rich cultural heritage deeply rooted in Mexican traditions. Each bottle of mezcal narrates a tale of handcrafted expertise passed down through generations, reflecting the commitment to preserving age-old techniques. The connection between consumers and the spirit extends beyond mere appreciation for taste; it signifies an embrace of history and storytelling with every sip.
The surge in mezcal's presence on restaurant menus mirrors a broader trend in the culinary world – the fervor for authentic, regional ingredients and beverages. As consumers increasingly seek out unique and sensorially satisfying experiences, mezcal emerges as a frontrunner, offering a departure from conventional spirits. Its inclusion in mainstream establishments like Applebee’s signals a shift towards embracing diverse and culturally resonant libations.
Mixologists and bartenders have found a creative playground in mezcal, elevating cocktail culture with innovative concoctions that highlight the spirit's nuances. From classic mezcal margaritas to inventive smoky palomas, the versatility of mezcal shines through in a myriad of cocktail creations. Its ability to blend seamlessly with a spectrum of flavors opens doors to endless possibilities, enticing both seasoned cocktail enthusiasts and novices.