Revolutionizing Pizza Menus: A Look at Marco's, Mr Gatti's, and Donato's Innovations in 2024
Explore how Marco's Pizza, Mr Gatti's Pizza, and Donato's Pizza revamped their menus in 2024 to attract customers and drive growth.
Photo by Ivan Torres on Unsplash
Photo by Ivan Torres on Unsplash
Marco's Pizza - A Digital-Centric Approach to Menu Innovation
In 2024, Marco's Pizza made significant strides in menu innovation to captivate customers and differentiate itself in the competitive pizza landscape. One of the key strategies employed by Marco's was the introduction of a digital-centric store design. By unveiling a new store concept in Boise, Idaho, featuring tech-savvy enhancements like in-store, in-app ordering with QR codes, the brand embraced the shift towards convenience and digital integration in the ordering process.
Photo by Ivan Torres on Unsplash
Mr Gatti's Pizza - Diversification and Off-Premise Dining Focus
Mr Gatti's Pizza took a unique approach to menu development in 2024 by focusing on diversification and off-premise dining solutions. In a bid to accelerate growth, the chain shifted its attention to off-premise dining with the development of a c-store model, catering to the evolving preferences of customers seeking convenience and speed in their dining experience.
Photo by Ivan Torres on Unsplash
Donato's Pizza - Expansion and Technological Integration
Donato's Pizza leveraged menu innovation as a core strategy for expansion and growth in 2024. By signing new development deals and introducing multi-unit agreements in key states, Donato's positioned itself for significant market presence. Moreover, the implementation of an AI-powered call system and a partnership to develop an automated pizza kitchen underscored the brand's commitment to technological integration in enhancing the menu offerings and customer experience.