Best Restaurant Marketing Ideas for 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
A clear host training process helps restaurants manage greetings, waitlists, reservations, seating decisions, and guest communication more consistently.
Apr 15, 2026
Chipotle reshapes loyalty with Rewards on Repeat, blending in-store promotions, staff incentives, and simpler redemption to boost traffic.
Apr 16, 2026
Photo by Salah Ait Mokhtar on Unsplash
A refined look at Papa Murphy’s strategy as MTY guides a cautious turnaround amid a crowded pizza landscape—digital play, local marketing, and a new Detroit-style offering.
Apr 16, 2026
Photo by Sergio Mena Ferreira on Unsplash
Mo’ Bettahs leaves Kansas City as it pivots to a PE-backed national expansion to Phoenix, Indianapolis, and Minneapolis.
Apr 16, 2026
Photo by Kate Trysh on Unsplash
Applebee’s O-M-Cheese Burger fuses spectacle with value, driving social buzz and foot traffic—a signal for the skillet-cheese moment in casual dining.
Apr 16, 2026
Photo by Diego Mattevi on Unsplash
GoTo Foods taps Misra and Lambert to harmonize digital momentum with disciplined development across seven brands, aiming for stronger guest experiences and franchisee economics.
Apr 16, 2026
Bojangles launches Bo’s Chicken Rippers in an eight-week pilot, turning bites into a hands-on, sauce-forward experience with interactive, tear-apart slabs.
Apr 16, 2026
Photo by Jim Sosengphet on Unsplash
Popeyes teams with One Piece for a limited menu and merch drop, blending bold flavors with anime fandom to boost traffic and loyalty.
Apr 16, 2026
Photo by dedy kurniawan on Unsplash
A close look at Jersey Mike’s rapid expansion, leadership shift, and international push under Blackstone’s ownership.
Apr 16, 2026
Explore how YouTube sensation turned boxer, Jake Paul, is revolutionizing the franchise industry through his investments in Dog Haus restaurants and strategic expansion plans.
Photo by Alvan Nee on Unsplash
Jake Paul, known for his significant presence on YouTube and more recently for his venture into the boxing world, has now made remarkable strides in the realm of franchise investments. His collaboration with Dog Haus, a renowned Pasadena-based restaurant concept, has garnered substantial attention and paved the way for a new chapter in the franchise industry.
The partnership between Jake Paul and Dog Haus goes beyond a typical investor-franchisee relationship. Paul not only became a Dog Haus franchisee but also secured a position on the board alongside his manager, Nakisa Bidarian. This hands-on approach highlights Paul's commitment to the brand and signifies a deeper level of involvement in the franchise's operations and growth.
During a recent event, Nakisa Bidarian emphasized Jake Paul's focused investment strategy, highlighting three key brands that Paul has chosen to fully invest in. These include Bettor Sports, a sports betting company, W, a men's personal care company, and the latest addition, Dog Haus. This selective approach underlines Paul's dedication to success in specific industries.
Jake Paul's vision for the expansion of Dog Haus is ambitious yet strategic. With a 25-unit franchising agreement in place, Paul aims to establish four new Dog Haus restaurants in prime locations across Texas, including Dallas, Houston, and San Antonio. The subsequent plan to venture into Florida and Puerto Rico signals a bold move towards national and international expansion.
One of the standout features of Jake Paul's involvement with Dog Haus is the introduction of a signature sauce named El Gallo or 'The Rooster,' designed specifically for the chicken tenders served at Dog Haus restaurants. This exclusive menu addition not only showcases Paul's creativity but also enhances the overall dining experience for customers, setting Dog Haus apart in the competitive restaurant landscape.
To celebrate the boxing bout at AT&T Stadium, Dog Haus is rolling out special customer deals and organizing 'Fight Night Haus Parties' at its locations nationwide on Nov. 15. These promotions not only drive engagement and foot traffic to the restaurants but also create a sense of community and excitement around the Dog Haus brand.
With a solid foundation in place through his partnership with Dog Haus and strategic investment choices, Jake Paul's foray into the franchising world promises future growth and success. As the franchise continues to expand its footprint and innovate in the culinary landscape, Paul's influence and vision are set to shape the trajectory of Dog Haus and potentially redefine the standards of franchise operations.