Analyzing Consumer Behavior in Coffee Shops: Shifting Landscape and Competitive Strategies
Discover how changes in consumer behavior are reshaping the coffee industry's competitive dynamics and driving shifts in coffee shop strategies.
Photo by Patrick Tomasso on Unsplash
Consumer Behavior Trends in Coffee Shops
Consumer behavior at coffee shops has witnessed notable shifts, especially in terms of the duration of visits. Data from Placer.ai indicates that visits lasting longer than 10 minutes have increased by 13.4% at small coffee chains, while experiencing a decline of 8.9% at major chains like Dunkin and Starbucks. This trend signifies a preference for a more leisurely and relaxed coffee experience.
