How to Calculate the Right Menu Price for Each Item
Learn how to calculate menu price by analyzing ingredient costs, labor, overhead, demand, and contribution margin for stronger restaurant profits.
Jun 17, 2026
Learn how to calculate menu price by analyzing ingredient costs, labor, overhead, demand, and contribution margin for stronger restaurant profits.
Jun 17, 2026
Explore best Areas in Chicago to open a restaurant by matching neighborhood demand, concept type, costs, traffic, and customer behavior.
Jun 17, 2026
BJ's Restaurants has appointed Monika Saxena as brand president, bringing over two decades of experience from LongHorn Steakhouse and Darden Restaurants, where she helped drive 20 consecutive quarters of positive comparable sales growth.
Jun 17, 2026
Blue Bottle Coffee has introduced Kyoto-Style Espresso, a slow-drip cold espresso made without machines, launching across its 152 global locations on June 16 with seven new cold drinks designed specifically for the way modern customers order coffee.
Jun 17, 2026
Hungry Howie's has appointed Jimmy Simonte as Executive Vice President of Marketing, bringing more than 25 years of Domino's experience to the Michigan-born pizza brand as it undergoes a major technology overhaul and prepares to launch a new loyalty programme.
Jun 17, 2026
Starbucks CFO Cathy Smith is transferring her principal accounting officer role to Val Bauduin, who will continue serving as SVP of corporate finance and development while reporting to Smith amid the chain's ongoing turnaround.
Jun 17, 2026
Yum Brands has agreed to sell Pizza Hut through two separate transactions totalling $2.7 billion, with Long Range Capital acquiring the global business for $1.5 billion and Yum China Holdings purchasing the China operations for $1.2 billion.
Jun 16, 2026
Scooter's Coffee is running a buy-one-get-one drink offer from June 19 to 21, available exclusively through its mobile app after 11 a.m.- giving customers three days to treat dad to a free drink this Father's Day weekend.
Jun 16, 2026
A group of Twin Peaks franchisees has been named strategic advisor to the chain's new owners following its sale out of bankruptcy, with a clear path to acquiring the brand outright within the next 12 to 16 months.
Jun 16, 2026
Denny's is launching The Clock's Off Menu on June 24, combining breakfast, lunch, and dinner favorites available any time of day, alongside new Slammin' Meal Deals Under $10 and exciting rewards for new members.
Jun 16, 2026
Discover how Scooter's redesigned loyalty program is reshaping customer engagement and loyalty through personalized rewards and enhanced flexibility.
Photo by Marek Rucinski
Photo by Marek Rucinski
Scooter's redesigned loyalty program offers customers a unique opportunity for personalization and flexibility, setting a new benchmark in the restaurant industry. By empowering consumers to tailor their rewards based on individual preferences, the program not only enhances customer experience but also drives frequency and loyalty. This enhanced flexibility ensures that customers feel valued and appreciated, reinforcing their connection to the brand.
Photo by Marek Rucinski
One of the key strategies employed by Scooter's to boost engagement is the 66% faster accrual rate for points on in-app purchases compared to out-of-app purchases. This incentivizes customers to use Scooter's first-party digital channels, driving traffic and increasing customer interactions within the app. By encouraging in-app purchases through accelerated rewards, Scooter's can gather valuable consumer data, enabling in-depth insights for personalized marketing strategies.
Customers can now redeem points for a variety of items, including food items, drink modifiers like cold foam and extra espresso shots, and popular brands like Red Bull. The inclusion of badges and status levels based on frequency, such as Buddy, Bestie, and Ride-or-Die tiers, adds a gamified element to the loyalty program. As customers progress through the tiers, they unlock exclusive features like extra points per purchase, birthday rewards, and special offers, fostering a sense of achievement and recognition.
Photo by Marek Rucinski
Scooter's loyalty program enhances user experience through interactive app features that allow customers to easily track their rewards, status levels, and accumulated points. By grouping redemption options by point values, customers can effortlessly choose rewards for future orders, enhancing convenience and engagement. This seamless digital experience reinforces customer loyalty and encourages repeat visits.
By providing a boost of 'Smiles' to customers who accumulated points in the previous loyalty program, Scooter's ensures a smooth transition and rewards repeat patrons. The emphasis on making most of the menu available for redemption showcases a commitment to personalization, even if it means offering more expensive items. This customer-centric approach fosters a sense of autonomy and choice, further strengthening customer-brand relationships.
Scooter's initiative to revamp its loyalty program aligns with the evolving landscape of the restaurant industry, where inflationary pressures and changing consumer priorities drive the need for enhanced customer engagement. The move by other prominent chains like Blaze Pizza and Sweetgreen to rework their loyalty programs underscores the significance of adapting to meet customer expectations and staying competitive in the market.