Callaway Announces Plan to Spin Off Topgolf Brand
Learn about Callaway's decision to spin off Topgolf, the reasons behind the strategic move, and the expected impact on both companies.
Photo by Kaitlyn Baker on Unsplash
Photo by Kaitlyn Baker on Unsplash
Background and Acquisition
In March 2021, Callaway acquired Topgolf for $2.6 billion, culminating in the rebranding as Topgolf Callaway Brands. With Topgolf boasting 70 venues at the time of acquisition and a plan to open 11 new venues annually for the subsequent years, the initial outlook was promising for the merger.
