Driving Brand Growth in the Restaurant Industry: A Case Study of WOWorks
Explore how WOWorks, a parent company of healthy restaurant brands, is accelerating its marketing and growth strategies through industry veterans.
Photo by Toa Heftiba on Unsplash
Photo by Toa Heftiba on Unsplash
Meet the Industry Veterans Driving WOWorks' Success
WOWorks has recently welcomed two seasoned professionals, Joel Bulger and Steve Corp, into key leadership roles to spearhead its marketing and growth endeavors. Joel Bulger's impressive 25-year career in marketing and brand development, notably with renowned brands like Zaxby's and Johnny Rockets, brings a wealth of experience to WOWorks. His ability to drive guest traffic and enhance menu profitability has established him as a standout in the industry. On the other hand, Steve Corp's background in franchise development and sales, honed at Dinebrands and Focus Brands, equips him to lead WOWorks' expansion and strengthen relationships with franchisees.
Photo by Toa Heftiba on Unsplash
A Vision for Sustainable Growth
Under the guidance of CEO Kelly Roddy, WOWorks aspires to solidify its position as a prominent player in the plant-forward and health-conscious restaurant segment. With Bulger and Corp on board, the company aims to build a robust foundation that fosters continuous growth and success across its brands. Their combined expertise and proven track records set the stage for WOWorks to thrive in a competitive market.
Innovative Strategies for Brand Expansion
WOWorks prides itself on staying ahead of the curve in innovation and growth opportunities for its franchise network. By offering a diverse range of avenues for brand proliferation, including ghost kitchens, food trucks, and grocery retail, the company ensures that its customers continue to relish delicious and nourishing meals while also creating lucrative pathways for its franchisees to prosper.
Photo by Toa Heftiba on Unsplash
Diverse Portfolio Driving Success
With a diverse portfolio of restaurant brands, including Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, and The Simple Greek, WOWorks caters to a broad spectrum of healthy dining preferences. Each brand brings a unique culinary experience to customers, from flavorful salads to superfood bowls and Mediterranean delights. This varied offering not only attracts a wide customer base but also showcases WOWorks' commitment to providing quality, wholesome meals.
Revolutionizing the Dining Experience
Since its establishment in 2020, WOWorks has been on a mission to redefine the dining experience by offering healthier and delicious meals that align with customers' wellness goals. By incorporating a 'Vow to WOW!' guest hospitality ethos, the company goes beyond just serving food; it aims to create memorable and enriching dining moments for its patrons. This customer-centric approach underscores WOWorks' dedication to not only satisfying appetites but also enhancing lifestyles.
