The Power of Checkout Recommendations in Driving Sales

Checkout recommendation features have become a valuable tool for food delivery platforms like Grubhub, significantly impacting sales by acting as a form of upselling. By suggesting additional items that complement a user's order at the checkout stage, platforms can encourage customers to add more products to their cart, ultimately increasing the order value. This targeted upselling strategy not only boosts revenue for the platform but also enhances the overall customer experience by introducing users to new and relevant items they might enjoy.