Enhancing Operations and Innovations at Tony Roma's: A Look into Haque's Strategy
Explore how Haque's leadership is reshaping operations at Tony Roma's, reducing costs, and introducing menu innovations to meet modern diner demands.
Photo by Guido Coppa on Unsplash
Photo by Guido Coppa on Unsplash
Efficiency and Cost Reduction Initiatives
Under Haque's leadership, Tony Roma's has undertaken significant operational changes aimed at enhancing efficiency and reducing costs. Through a comprehensive review of operations, the management team identified and eliminated inefficiencies, leading to a boost in productivity across the company's global operations. One of the key challenges addressed was the high buildout costs, which were as high as $3 million. In response, the company developed a new prototype in 2022, featuring a 30% reduction in development costs, bringing the buildout costs down to approximately $1.7 million.
Franchise Support and Optimization
With a focus on sustainability and innovation, Haque has prioritized supporting the company's loyal franchisees, some of whom have been with Tony Roma's since the late 1970s. By lowering franchise fees and providing operators with more options to reduce expenses, the company has strengthened its relationship with franchise partners and optimized franchise operations. This strategic approach not only fosters a sense of partnership but also contributes to the overall success and longevity of Tony Roma's franchise network.
Photo by Guido Coppa on Unsplash
Menu Innovations to Meet Modern Diner Demands
Acknowledging the evolving preferences of modern diners, Tony Roma's, under Haque's guidance, has introduced menu innovations to cater to contemporary tastes. While retaining its iconic dishes such as the onion loaf, baby back ribs, and Memphis burgers and steak, the brand has expanded its offerings to include trendy options like cauliflower ribs. By adapting to changing consumer preferences and incorporating new, innovative menu items, Tony Roma's remains a relevant and attractive dining destination for a broad range of customers, old and new.
