Expanding Presence: Potbelly's Venture into Military Bases and Franchising Opportunities
Discover how Potbelly is leveraging military base locations to grow its brand and explore the potential for franchise expansion in the restaurant industry.
Photo by Joel Rivera-Camacho on Unsplash
Photo by Joel Rivera-Camacho on Unsplash
Unlocking Growth Opportunities at DOD Installations
Potbelly's recent decision to establish stores at Department of Defense (DOD) installations marks a significant strategic move aimed at fostering brand visibility and accelerating growth. By tapping into military bases like Fort Liberty and properties associated with the U.S. military, such as the Pentagon, Potbelly aims to make its offerings more accessible to a wider demographic that may not have easy access to traditional store locations.
