Exploring McDonald's Success in Chicken Market Share and Menu Innovation

Discover how McDonald's is dominating the chicken market share with new menu items and innovations, along with insights into the strategies of other QSRs in the industry.

Published
Alexander Ivanov

Alexander Ivanov

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McDonald's Chicken Market Share Expansion

McDonald's has been making significant strides in expanding its chicken market share across various markets. During the second quarter of 2025, the company revealed plans to increase its global chicken share by 100 basis points by the end of 2026. This growth trajectory was highlighted by CFO Ian Borden during the Q2 earnings call, indicating a strong strategic focus on poultry offerings.

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