Photo by Priscilla Du Preez 🇨🇦 on Unsplash

Menu Innovation for Success

Applebee's has demonstrated a successful strategy of introducing new entrees on a quarterly basis. By launching dishes like Bourbon Street pasta, Sizzlin’ Skillets and Steak, and Chicken Parmesan Fettucine, the restaurant chain keeps its menu fresh and enticing for customers. These innovative additions not only diversify the menu but also align with the brand's value program, such as the Two-for-$25 promotion. Peyton highlighted that each new entree has resonated well with consumers, attributing their success to increased footfall and customer satisfaction.