Photo by Robert Bye on Unsplash

Influencer Collaborations and Event-based Menu Items

In 2024, the food industry saw a surge in menu innovation driven by collaborations with influencers and celebrities. Operators strategically partnered with social media personalities and stars to promote new menu items, leveraging their wide reach and influence to attract a broader audience. Additionally, menus were tailored around significant events like the anniversaries of popular cultural icons such as SpongeBob SquarePants and Barbie. This trend of event-based menu creations not only added a touch of nostalgia but also appealed to fans of these beloved franchises.