Exploring the Rise of Spinoff Concepts in the Restaurant Industry

Discover why legacy chains like KFC and PizzaExpress are launching spinoff concepts and the impact on the casual dining scene.

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Photo by Erik Mclean on Unsplash

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Photo by Erik Mclean on Unsplash

Evolution of Restaurant Concepts

The restaurant industry is a dynamic and ever-evolving sector that constantly seeks innovation to stay relevant and attract consumers. One recent trend that has gained momentum is the emergence of spinoff concepts by legacy chains. These spinoff concepts, such as KFC's new Saucy brand and PizzaExpress' U.S. expansion plans, represent a strategic shift in how established brands approach diversification and growth.

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