IHOP's Marketing Strategy: Deconstructing the '20K for Pancake Day' Campaign
Explore IHOP's innovative marketing strategies, from in-house initiatives to social media prioritization, culminating in the '20K for Pancake Day' campaign.
Introduction to IHOP's Marketing Revolution
IHOP, the iconic diner chain, has been making waves with its bold marketing strategies aimed at enhancing brand relevance and engaging a diverse audience. The company's recent focus on social media and in-house creative functions marks a significant departure from traditional marketing approaches.
