What is a loyalty card app?

A loyalty card app is basically software that helps run loyalty programs on your e-commerce store. These loyalty program apps offer customers earn points on every purchase. With these points, customers may earn perks or discounts on their next purchase with you. There are calls to action also associated with these apps like requesting and directing customers to follow your brand on social media.

Customers nowadays have a mega mall in their pocket through easy use mobile devices. These phones assure them access to their favorite stores at their fingertips. So the challenge is to level up customer loyalty through reward cards or membership cards to retain loyal customers.

Finding the right balance between acquiring new customers and existing loyal customers is vital. If you want to increase customer retention rate, you need to increase customer loyalty. And, one of the most trusted and effective ways of doing it is to introduce a loyalty card app.

So, if you are planning to go big on your customer retention plan with a dedicated loyalty card app, here are a few points for your consideration-

Digital Loyalty Cards
It's no secret that plastic cards are outdated and customers don't prefer to use them anymore. Loyalty cards can be digitized in two different ways. One is to integrate it in the loyalty app, other is to offer it through a wallet application.

Mobile Wallet is a far more convenient and preferred mode by the customer. They are easy to use because they are installed in the form of app and accessible through customer's smartphone. These wallets can hold digital loyalty card, store coupons and event passes. Their easy access through smartphones makes customers use them frequently. Mobile wallet also enables brands and stores to send push notifications to the customers.

However, if you go ahead to make it a part of your loyalty card app, the customers will have to manually open the app and navigate to their loyalty ID for accessing their reward.

App Clips
Launched by Apple very recently, App Clips work even when customer doesn't have your dedicated app installed in the smartphone. Then how does it work? App Clips event starts with a special App Clip tag or QR code or NFC tag. As the customer enters the store, a brochure with information on rewards is received. The customer will have to hover the phone over mark covering the NFC tag. This works in the form of prize wheel offering reward points or gifts.