Maximizing Brand Identity Through Co-Branding: The Case of Cinnabon Swirl
Explore how GoTo's innovative concept, Cinnabon Swirl, blends the best of Cinnabon and Carvel through co-branding strategies to create a unique brand identity.
The Power of Co-Branding for Brand Identity
Co-branding, as seen through GoTo's Cinnabon Swirl concept, is a strategic approach that allows two established brands to combine their strengths and create a new, unique identity. By blending the best of Cinnabon and Carvel, GoTo taps into the existing customer base and loyalty of both brands while presenting a fresh offering that stands out in the competitive dessert market.
