Maximizing Customer Loyalty and E-commerce Success: The Domino's Way
Discover how Domino's Pizza leverages loyalty programs and e-commerce to drive long-term success and enhance customer experience.
Strategic Focus on Loyalty Programs
Domino's leaders have strategically invested in loyalty programs, viewing them as long-term gains for the company. By targeting 'light users' and carryout customers through their loyalty initiatives, Domino's aims to drive greater frequency among these customer segments. This approach has already shown promise, with 2.5 million incremental loyalty members gained, many of whom were previously untapped carryout clients.
