Reviving Curbside Pickup: The Resurgence of an Overlooked Off-Premises Channel in the Restaurant Industry
Explore how Teriyaki Madness is bringing back curbside pickup with innovative technology and why it's crucial for the restaurant industry.
Photo by Giorgio Grani on Unsplash
The Evolution of Off-Premises Channels During the Pandemic
The COVID-19 pandemic reshaped the restaurant industry, pushing businesses to innovate rapidly to survive. Off-premises channels, including curbside pickup, became critical for sustaining sales when dine-in options were restricted. These channels evolved from being just convenient to being essential for revenue generation and customer engagement.
Photo by Giorgio Grani on Unsplash
The Decline and Resurgence of Curbside Pickup
As restrictions eased, attention shifted towards delivery and drive-thru services, causing curbside pickup to lose some of its prominence. However, Denver-based Teriyaki Madness has recognized the untapped potential of curbside and is leading the way in reviving this convenient option. By introducing the Mad Dash platform, Teriyaki Madness aims to enhance the curbside experience through cutting-edge technology.
Innovative Technology Driving Curbside Pickup Revival
Teriyaki Madness' Mad Dash utilizes GPS tracking to monitor customer location in real-time, ensuring that orders are delivered to the curb just before the customer arrives. This level of precision and efficiency enhances customer satisfaction and sets a new standard for curbside service in the industry. By leveraging technology to improve the curbside experience, Teriyaki Madness is showcasing the potential for innovation in off-premises channels.
Focusing on Freshness and Customization
Unlike traditional drive-thru setups, curbside pickup aligns better with Teriyaki Madness' commitment to fresh, made-to-order meals. By emphasizing customization and quality, the brand differentiates itself and attracts customers seeking a more personalized dining experience. This strategic focus on food quality and customization further underscores the importance of curbside pickup as a valuable channel for restaurants with unique offerings.
Photo by Giorgio Grani on Unsplash
Driving Traffic Without Discounting
Teriyaki Madness' emphasis on enhancing curbside pickup allows the brand to drive traffic to its stores without resorting to heavy discounting strategies. By creating a seamless and efficient curbside process, the company can attract more customers who value convenience and quality, thereby boosting sales and loyalty. This approach highlights the potential of curbside pickup as a means to increase foot traffic and revenue without sacrificing profitability.
