Strategies for Sustainable Growth in the Restaurant Industry: A Case Study of Mo’Bettahs
Explore how Mo’Bettahs, a Hawaiian cuisine concept, has achieved substantial growth by focusing on operational strategies and maintaining margins.
Photo by Tim Mossholder on Unsplash
Photo by Tim Mossholder on Unsplash
Founders' Vision and Growth Trajectory
Mo’Bettahs, founded by brothers Kimo and Kalani Mack in 2008, has rapidly expanded its footprint, capitalizing on the growing popularity of Hawaiian cuisine in the U.S. mainland. With an initial focus on introducing their native food to a new audience in Bountiful, Utah, the restaurant chain saw significant success, culminating in about $80 million in sales and over 50 locations by the end of 2023. This growth reflects a strong consumer interest in diverse culinary experiences and the founders' commitment to sharing their cultural heritage through food.