The Acquisition of Freebirds World Burrito: A Strategic Move by Sun Holdings
Explore how Sun Holdings' acquisition of Freebirds World Burrito aligns with its growth strategy and impact on the franchising industry.
Photo by Andrew Neel on Unsplash
Sun Holdings' Expansion and Acquisition Strategy
Sun Holdings, known for its extensive portfolio of over 1,500 locations, recently made a strategic move by acquiring Freebirds World Burrito. This acquisition not only adds value to Sun Holdings' brand collection but also signifies the company's ability to grow beyond being just a franchisee. Sun Holdings CEO Guillermo Perales highlighted the vibrant energy that Freebirds brings to their portfolio, emphasizing the brand's focus on quality ingredients and customer-centric approach.
