The Evolution of National Taco Day: How Taco Bell Spearheaded a Menu Marketing Movement
Discover how Taco Bell strategically shifted National Taco Day to align with Taco Tuesday, creating a marketing synergy and enhancing the taco culture. Learn about the origins, significance, and impact of this menu development.
Origins of National Taco Day
National Taco Day has a rich history that traces back to the 1960s in San Antonio, Texas, as documented in Gustavo Arellano's 'Tacos USA: How Mexican Food Conquered America.' However, the official establishment of the celebration on Oct. 4 only came in 2013 by the National Day Calendar. This day, initially celebrated by competitors like Del Taco and Taco Cabana, gained broader recognition after Taco Bell's recent push to align it with Taco Tuesday.
