Photo by David Eshiwani on Unsplash

Revamped Store Design and Customer Experience

Auntie Anne’s recent redesign goes beyond aesthetics, focusing on enhancing the overall customer experience. The updated color palette, new signage, and improved layout aim to create a more engaging and visually appealing environment for customers. By incorporating a "Now Rolling" sign to showcase employees making pretzels, the brand adds a personalized touch that connects customers to the handmade process of their favorite snacks.