The Success Journey of Bun Mee: From a Slow Growth Concept to Franchising
Explore how Bun Mee, a Vietnamese sandwich, bowl, and salad concept, navigated challenges and slow growth to achieve franchise readiness under Denise Tran's leadership.
The Rise of Bun Mee in the Fast-Casual Landscape
In 2011, Bun Mee emerged as a unique player in the fast-casual dining scene, offering Vietnamese-inspired sandwiches, bowls, and salads. Positioned as part of the initial wave of chains seeking to replicate the success of Chipotle by incorporating diverse global flavors, Bun Mee set itself apart with its fusion cuisine. While fellow concepts like CAVA quickly garnered mainstream popularity, Bun Mee opted for a deliberate growth strategy, focusing on establishing a robust local presence.
