Enhancing Brand Awareness through Retail Expansion: A Case Study of 7 Brew and Walmart Partnerships
Explore how 7 Brew leverages modular construction and loyalty programs to enhance brand awareness, and how retail partnerships with Walmart are reshaping the non-traditional presence of various chains.
Photo by Dan Tuykavin on Unsplash
Photo by Dan Tuykavin on Unsplash
7 Brew: Leveraging Modular Construction for Rapid Growth
7 Brew's innovative use of modular construction in its drive-thru-only restaurants has been a key driver of its rapid growth and brand awareness. By utilizing modular construction, the company can efficiently bulk-order materials, fabricate buildings off-site, and have a backlog of structures ready to be installed at any location. This approach significantly reduces construction time, with modular builds typically being completed in just eight to 10 weeks.
Photo by Dan Tuykavin on Unsplash
Building Customer Loyalty through Rewards Programs
One of the core strengths of 7 Brew lies in its strong loyalty base, with over 95% of transactions coming from rewards members, as reported by AdAge. The chain's customer-centric approach includes face-to-face interactions at the drive-thru or walk-up window, where baristas have the ability to access preferred drinks saved under a customer's rewards profile. This personalized touch not only enhances the customer experience but also streamlines the beverage preparation process, fostering repeat visits and customer retention.
Drive-Thru Strategy: The Key to 7 Brew's Success
Face-to-face interactions at the drive-thru or walk-up window are fundamental to 7 Brew's overall strategy. By prioritizing personalized customer service and quick service deliveries, the chain differentiates itself in a competitive market. Baristas having access to customer preferences through the rewards program further exemplify 7 Brew's commitment to a seamless and efficient customer experience. This focus on convenience and customization has been pivotal in attracting and retaining a loyal customer base.
Retail Expansion and Brand Awareness with Walmart Partnerships
In addition to its internal strategies, 7 Brew's entry into the retail space marks a significant step towards enhancing its brand awareness and expanding its reach. Notably, various chains, including Nozzleman Pizza, Mr. Gatti’s Pizza, Richtech Robotics, and Crave Hot Dogs & BBQ, have capitalized on partnerships with Walmart to grow their non-traditional presence. These collaborations not only introduce these chains to a wider audience but also provide Walmart with an expanded range of offerings, addressing the decline in traffic experienced during Q1 2024.