RECOMMENDED READING

  • Revamping Papa Johns Brand: Meet the Makers Marketing Strategy

    By Ava Ingram • Mar. 10, 2025

  • Revolutionizing Loyalty Programs: Maximizing Customer Engagement through Personalization

    By Adrianne Irwin • Apr. 17, 2025

  • Chipotle's Halloween Marketing Strategy: Boorito Promotion and Spirit Halloween Collaboration

    By Ava Ingram • Sep. 6, 2024

  • Driving Growth and Engagement: Applebee's Social Media Marketing Strategy Explained

    By Adrianne Irwin • Aug. 21, 2025

  • The Battle of Value Meals: How Convenience Stores are Competing with Quick-Service Restaurants

    By Adrianne Irwin • Aug. 20, 2024

  • Elevating the Cafe Experience: Panera's 'It Just Meals Good' Campaign

    By Adrianne Irwin • Apr. 11, 2025

  • Taco Bell's Breakfast Menu Strategy: A Shift Towards Lunchtime and Growth

    By Alexander Ivanov • Aug. 22, 2024

Restaurant Association Logo

Restaurant Association

Empowering restaurant professionals with free resources, training, and networking opportunities to build successful businesses.

Sign Up Free

Pages

  • Articles
  • News
  • Topics
  • Shows
  • Academy
  • Events
  • Jobs

About

  • About Us
  • Our Team
  • Contact Us
  • Sitemap

Resources

  • Library
  • Templates

Connect

LinkedInInstagramTikTokYouTubeX
  • Editorial Ethics Policy
  • Review Guidelines
  • Disclosure Policy
  • Privacy Policy
  • Terms of Service

© 2026 Restaurant Association. All rights reserved.

logo
  1. News
  2. Topics
  3. Shows
  4. Academy
  5. Events
  6. Jobs
  7. Resources

    Videos

  • No results found

  • Articles

  • No results found

Log InSign Up Free
logo
LoginSign Up

    Videos

  • No results found

  • Articles

  • No results found

  1. Shows
  2. Academy
  3. Events
  4. Jobs

Become a member of the Restaurant Association!

Unlock exclusive access to webinars, events, and the latest news for FREE!

Sign up
Restaurant Association Logo

Maximizing Holiday Sales: Strategies for Restaurant Owners

Explore effective strategies for restaurant owners to boost holiday sales through targeted campaigns, promotions, and customer-focused initiatives.

Updated On Sep. 11, 2024 Published Sep. 11, 2024

Adrianne Irwin

Adrianne Irwin

two women near tables

Photo by Blake Wisz on Unsplash

Understanding the Impact of Holiday Campaigns

Holiday seasons are a crucial time for businesses, especially in the restaurant industry. Implementing effective holiday campaigns can significantly impact a restaurant's revenue stream. By strategically planning promotions and initiatives during peak festive periods, restaurant owners can attract more customers, increase sales, and build brand loyalty.

Leveraging eGift Promotions

One powerful strategy discussed in the webinar is the use of eGift promotions. In today's digital age, eGifts are increasingly popular among consumers, offering convenience and flexibility. Restaurant owners can utilize eGift promotions to boost sales, attract new customers, and encourage repeat business. Personalized eGift options can also enhance the gifting experience for customers during the holidays.

https://images.unsplash.com/photo-1551266517-7c1ad680883a?ixid=M3w2MjYzNjJ8MHwxfHNlYXJjaHw1fHxyZXN0YXVyYW50JTIwb3duZXJzfGVufDB8MHx8fDE3MjYwMDc0ODZ8MA&ixlib=rb-4.0.3

Photo by Blake Wisz on Unsplash

Setting Special Holiday Hours

Adjusting operating hours during the holiday season is essential for meeting customer demand. By extending opening hours or offering special holiday dining experiences, restaurants can cater to varying schedules and preferences. Special holiday hours create a sense of exclusivity and urgency, enticing customers to visit and dine during festive occasions.

https://images.unsplash.com/photo-1630710577163-b49a62cd6ee8?ixid=M3w2MjYzNjJ8MHwxfHNlYXJjaHwzfHxyZXN0YXVyYW50JTIwb3duZXJzfGVufDB8MHx8fDE3MjYwMDc0ODZ8MA&ixlib=rb-4.0.3

Photo by Blake Wisz on Unsplash

Optimizing the Mobile App Experience

In today's mobile-driven world, optimizing the restaurant's mobile app can greatly enhance customer experiences. The webinar provides insights on leveraging mobile platforms to offer seamless ordering, exclusive deals, and loyalty rewards. By streamlining the ordering process and providing convenient app functionalities, restaurant owners can boost engagement, drive sales, and cultivate customer loyalty.

Creating a Compelling Holiday Campaign

To create a compelling holiday campaign that resonates with customers, restaurant owners need to focus on storytelling, personalization, and customer engagement. Incorporating festive themes, interactive elements, and exclusive offers can capture the holiday spirit and drive traffic to the restaurant. Engaging with customers through social media, email campaigns, and in-store promotions can further solidify the restaurant's presence during the holiday season.

https://images.unsplash.com/photo-1551462577-9aaf3ff5d927?ixid=M3w2MjYzNjJ8MHwxfHNlYXJjaHwxfHxyZXN0YXVyYW50JTIwb3duZXJzfGVufDB8MHx8fDE3MjYwMDc0ODZ8MA&ixlib=rb-4.0.3

Photo by Blake Wisz on Unsplash

Case Studies and Success Stories

Real-life examples and case studies shared in the webinar can provide valuable insights and inspiration for restaurant owners looking to optimize their holiday campaigns. By learning from successful holiday promotions implemented by other businesses, restaurant owners can adapt proven strategies to suit their own establishments and target audiences. Understanding what works in the industry and tailoring it to unique business needs is key to holiday campaign success.

https://images.unsplash.com/photo-1517248135467-4c7edcad34c4?ixid=M3w2MjYzNjJ8MHwxfHNlYXJjaHwxMHx8cmVzdGF1cmFudCUyMG93bmVyc3xlbnwwfDB8fHwxNzI2MDA3NDg2fDA&ixlib=rb-4.0.3

Photo by Blake Wisz on Unsplash

Conclusion

Preparing for the holidays as a restaurant owner requires strategic planning, creativity, and a customer-centric approach. By implementing the tips and strategies discussed in the webinar, restaurant owners can gear up for a successful holiday season that drives traffic, increases revenue, and leaves a lasting impression on customers. Register for the upcoming webinar to access valuable insights and prepare your restaurant for a profitable holiday campaign.