Capturing Gen Z's Palate: The Evolution of Flavor Trends in the Restaurant Industry

Explore how the restaurant industry is adapting to Gen Z's flavor preferences, incorporating healthy options, and leveraging social media engagement.

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Photo by Luca Bravo on Unsplash

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Photo by Luca Bravo on Unsplash

Flavorful Innovations at the National Restaurant Association Show

The 2024 National Restaurant Association Show showcased a plethora of flavor experiences, ranging from Powerade Sours to Spiced Coca-Cola, reflecting a trend towards vibrant, colorful, and fruity drinks. Brands are leveraging these offerings to captivate Gen Z consumers known for their love of novel flavors.

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