Chipotle's Halloween Marketing Strategy: Boorito Promotion and Spirit Halloween Collaboration
Explore how Chipotle's Halloween marketing strategy, including the Boorito promotion and collaboration with Spirit Halloween, boosts brand engagement and attracts customers.
Boorito Promotion: A Spooky Success
Chipotle's Boorito promotion has become a Halloween tradition loved by customers. By offering discounted entrées to guests in costumes, Chipotle not only attracts more customers but also creates a fun and festive atmosphere in its restaurants. The promotion's popularity is evident from the significant increase in transactions, like the 30% surge in sales after 8 p.m. on Halloween last year. This demonstrates the power of themed promotions in driving foot traffic and boosting sales during special occasions.
