Driving Growth and Engagement: Applebee's Social Media Marketing Strategy Explained
Discover how Applebee's leveraged social media to drive growth, engage consumers, and launch a successful NFL season campaign.
Photo by Marina Matusevich on Unsplash
Photo by Marina Matusevich on Unsplash
The Power of Social Media in Applebee's Growth
Applebee's recent success in driving a 4.9% increase in same-store sales in Q2 2025 can be attributed to its strategic shift towards leveraging social media as a core element of its marketing approach. By enhancing its in-house social media team and focusing on real-time engagement, the casual dining chain saw remarkable improvements in consumer reach and brand resonance.
