Elevating Your Restaurant Brand Strategy: Insights from Donna Spangler-Josephson
Explore the impact of Donna Spangler-Josephson's appointment as CBO at Schlotzsky’s on brand strategy and franchise growth in the restaurant industry.
Photo by Luca Bravo on Unsplash
The Role of a Chief Brand Officer in Restaurant Industry
As Donna Spangler-Josephson assumes the position of Chief Brand Officer at Schlotzsky’s, her responsibilities extend beyond traditional marketing functions. In the competitive landscape of the restaurant industry, the role of a CBO involves crafting a cohesive brand strategy that resonates with consumers, drives operational excellence, and fosters financial growth. Spangler-Josephson's expertise in both marketing and operations positions her uniquely to lead Schlotzsky’s towards achieving franchise success.
