The Strategic Importance of Store Redesign

Store redesign plays a crucial role in enhancing the overall customer experience by creating a welcoming environment that reflects the brand's commitment to quality and innovation. Marco's recent initiative to test warming racks, pizza lockers, and a beverage cooler aims to streamline the order pickup process and offer additional convenience to customers. By strategically placing equipment like warming racks and beverage coolers, customers can easily add items to their orders, thereby increasing upsell opportunities and overall customer satisfaction.