Revolutionizing Subway's Marketing Strategy with Greg Lyons: A Deep Dive into the Appointment of the Former PepsiCo Marketer
Discover how Greg Lyons from PepsiCo is set to transform Subway's global marketing approach. Explore the impact of this key appointment and the collaboration with Publicis Groupe's Leo New York.
.JPG&w=3840&q=75)
The Strategic Appointment of Greg Lyons
With the recent appointment of Greg Lyons as the Global Chief Marketing Officer at Subway, the brand is poised for a significant transformation in its marketing strategies. Lyons, a seasoned marketer with a strong background at PepsiCo, brings a wealth of experience and expertise to his new role. His task of spearheading Subway's global marketing, data and insights, digital platform, and culinary initiatives marks a crucial shift in the brand's approach to engaging with consumers.
