Revolutionizing the Dining Experience: The Applebee’s Reimaging Program
Discover how Applebee’s is transforming its brand through the Lookin’ Good program and dual-branding strategy to enhance customer experience and boost sales.
The Lookin’ Good Program: Enhancing Consumer Experience
Applebee’s ambitious reimaging program, known as the Lookin’ Good initiative, signifies a transformative journey aimed at surpassing consumer expectations in aesthetics and atmosphere. Spearheaded by Dine Brands CEO John Peyton, this multi-year effort focuses on upgrading all Applebee’s locations to elevate the look and feel of the restaurants.
