Rekindling Happy Memories

Happy times come and go, but the best childhood memories stay forever.
- Anonymous

Indeed your hair may turn gray, wrinkles may start appearing around your eyes, and your reflexes may weaken, but there always resides a child in you that may come bounding out with the slightest prodding. That's why when you suddenly discover your first toys, your first school uniform, or your first coloring book in the attic, a smile invariably crosses your lips that momentarily dispels all your sorrows and burdens. Your mind wanders to a time when you were carefree and did not have a worry in the world.

In October this year, fast food giant McDonald's brought back a piece of such nostalgia when it introduced Happy Meals for adults, in collaboration with frontline streetwear brand Cactus Plant Flea Market. On September 23 McDonald's dropped a subtle hint of its plans with the Tweet- "remember u are never too old for a happy meal."

This smart, limited-time marketing gig seems to have been aimed at customers in their 20s, 30s and even early 40s, who've had childhood memories of a McDonald's Happy Meal with its surprise toy.

"Everyone remembers their first Happy Meal as a kid. and the can't-sit-still feeling as you dug in to see what was inside," a McDonald's press release said. That little red box could turn a regular Tuesday into the best. day. ever. And now, we're reimagining that experience in a whole new way this time, for adults.