How Much Does It Cost to Open an Ice Cream Shop?
Learn the startup costs of opening an ice cream shop, including rent, equipment, renovations, permits, inventory, labor, marketing, and reserves.
Aug 28, 2026
Learn the startup costs of opening an ice cream shop, including rent, equipment, renovations, permits, inventory, labor, marketing, and reserves.
Aug 28, 2026
Learn practical ways to reduce labour costs through smarter scheduling, forecasting, productivity, cross-training, automation, overtime control, and performance monitoring strategies.
Aug 26, 2026
RaceTrac has appointed Jill Pemberton as chief financial officer, succeeding Karla Ahlert, who moves into the newly created role of chief administrative officer.
Aug 26, 2026
A restaurant P&L statement reveals sales, expenses, and profits, helping owners manage costs, improve margins, and plan finances more effectively.
Aug 26, 2026
A payroll advance policy helps restaurant owners define eligibility, limits, repayment, documentation, approval procedures, and compliance requirements for employee advances.
Aug 24, 2026
Anna Faktorovich, a seasoned marketing executive, has been named Chief Marketing Officer at Scooter’s Coffee, bringing decades of multi-brand experience to fuel the franchise’s next growth stage.
Aug 25, 2026
Levain Bakery appoints Lorna Sommerville and Taya Stenson as co-CEOs, blending operational and marketing expertise to power national expansion and innovation while staying rooted in its brand values.
Aug 25, 2026
Blaze Pizza welcomes Tracy Stockard as Chief Marketing Officer, bringing decades of brand and franchise experience to drive strategic growth and guest engagement.
Aug 25, 2026
Create a practical restaurant marketing plan by setting goals, targeting customers, choosing channels, budgeting wisely, scheduling campaigns, and measuring results.
Aug 24, 2026
Dave & Buster's refreshes its executive lineup with seasoned leaders in operations, marketing, tech, and finance - signaling a growth-driven future for restaurant operators to watch.
Aug 24, 2026
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Explore how Applebee’s is driving consistency, accelerating growth, and integrating new menu items under new leadership to elevate restaurant performance.
Photo by Naoki Suzuki
With the recent leadership changes at Applebee’s, the focus has shifted towards optimizing operations to ensure restaurant success. The appointment of Wong, with his extensive operations experience from the hotel industry, signals a strategic move by the brand to scale global teams, drive consistency, and lead transformations.
Photo by Naoki Suzuki
To extend its sales growth, Applebee’s is incorporating new premium and value-oriented menu items like the Two-for-$25 offer, Bourbon Street pasta, and Sizzlin’ Skillets and Steak. While these additions can introduce complexities by adding new SKUs and processes, the brand ensures a rigorous process under Wong’s oversight. Testing new dishes in the corporate kitchen and with franchisees before broad rollout highlights a commitment to seamless menu integration.
Photo by Naoki Suzuki
Under Chin's leadership, Applebee’s is poised to leverage value-based marketing as a key strategy moving forward. With a background in consumer brands like Starbucks, Godiva, and Unilever, Chin brings valuable insights to enhance the brand's marketing efforts. Strengthening the in-house marketing team and expanding reach on social media have already shown significant results, with notable increases in engagement across various platforms.
Photo by Naoki Suzuki
The goal of Applebee’s under its new leadership is to elevate restaurant performance by fostering agility and operational excellence. By working closely with teams and franchisees, there is a strong emphasis on driving consistency and accelerating growth. The brand's commitment to a meticulous process in integrating new menu items and its value-based marketing approach positions Applebee’s for continued success in the competitive casual dining market.