10 Ways to Reduce Labour Costs in a Restaurant
Learn practical ways to reduce labour costs through smarter scheduling, forecasting, productivity, cross-training, automation, overtime control, and performance monitoring strategies.
Aug 26, 2026
Learn practical ways to reduce labour costs through smarter scheduling, forecasting, productivity, cross-training, automation, overtime control, and performance monitoring strategies.
Aug 26, 2026
A restaurant P&L statement reveals sales, expenses, and profits, helping owners manage costs, improve margins, and plan finances more effectively.
Aug 26, 2026
RaceTrac has appointed Jill Pemberton as chief financial officer, succeeding Karla Ahlert, who moves into the newly created role of chief administrative officer.
Aug 26, 2026
Levain Bakery appoints Lorna Sommerville and Taya Stenson as co-CEOs, blending operational and marketing expertise to power national expansion and innovation while staying rooted in its brand values.
Aug 25, 2026
Anna Faktorovich, a seasoned marketing executive, has been named Chief Marketing Officer at Scooter’s Coffee, bringing decades of multi-brand experience to fuel the franchise’s next growth stage.
Aug 25, 2026
Create a practical restaurant marketing plan by setting goals, targeting customers, choosing channels, budgeting wisely, scheduling campaigns, and measuring results.
Aug 24, 2026
A payroll advance policy helps restaurant owners define eligibility, limits, repayment, documentation, approval procedures, and compliance requirements for employee advances.
Aug 24, 2026
Blaze Pizza welcomes Tracy Stockard as Chief Marketing Officer, bringing decades of brand and franchise experience to drive strategic growth and guest engagement.
Aug 25, 2026
Dave & Buster's refreshes its executive lineup with seasoned leaders in operations, marketing, tech, and finance - signaling a growth-driven future for restaurant operators to watch.
Aug 24, 2026
Wendy’s announces Tariq Hassan as Chief Marketing and Customer Growth Officer, charting a new course for brand and digital innovation. What restaurant owners can learn.
Aug 24, 2026
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Explore how Applebee’s is tackling challenges in franchise development and menu innovation to improve operations and drive growth

When Moralejo assumed his role at Applebee’s, the brand's focus on lowering construction expenses and reinvigorating menu offerings set the stage for future strategic decisions. By streamlining construction costs, Applebee’s aimed to create a more favorable environment for franchise development. Additionally, intensifying menu innovation was crucial to attracting and retaining customers in the competitive casual dining sector.

Applebee’s recent contemplation of dual-branded IHOP-Applebee’s locations demonstrates the brand's willingness to explore innovative operational models. While initiatives like the Dollarita promotion have generated buzz, the chain has been grappling with declining same-store sales, as evidenced by a significant drop of 5.9% in Q3 2024. This decline underscores the importance of continuous adaptation to meet evolving consumer preferences and market dynamics.
Moralejo’s strategic vision for Applebee’s emphasizes the creation of an integrated value platform to enhance the brand's relevance among diners. This platform aims to not only replicate the success of promotions like the Dollarita but also to establish a deeper connection with guests. By focusing on building brand saliency and relevance, Applebee’s seeks to differentiate itself in the casual dining landscape and strengthen customer loyalty.

Peyton's acknowledgment of Moralejo's leadership highlights the significance of operational excellence and fostering strong relationships with franchisees. Navigating economic challenges and leading a dedicated team are pivotal aspects of maintaining a competitive edge in the restaurant industry. By prioritizing operational efficiency and collaboration with franchise partners, Applebee’s can overcome obstacles and drive sustainable growth.