How Much Does It Cost to Open an Ice Cream Shop?
Learn the startup costs of opening an ice cream shop, including rent, equipment, renovations, permits, inventory, labor, marketing, and reserves.
Aug 28, 2026
Learn the startup costs of opening an ice cream shop, including rent, equipment, renovations, permits, inventory, labor, marketing, and reserves.
Aug 28, 2026
RaceTrac has appointed Jill Pemberton as chief financial officer, succeeding Karla Ahlert, who moves into the newly created role of chief administrative officer.
Aug 26, 2026
A restaurant P&L statement reveals sales, expenses, and profits, helping owners manage costs, improve margins, and plan finances more effectively.
Aug 26, 2026
Learn practical ways to reduce labour costs through smarter scheduling, forecasting, productivity, cross-training, automation, overtime control, and performance monitoring strategies.
Aug 26, 2026
Create a practical restaurant marketing plan by setting goals, targeting customers, choosing channels, budgeting wisely, scheduling campaigns, and measuring results.
Aug 24, 2026
Blaze Pizza welcomes Tracy Stockard as Chief Marketing Officer, bringing decades of brand and franchise experience to drive strategic growth and guest engagement.
Aug 25, 2026
A payroll advance policy helps restaurant owners define eligibility, limits, repayment, documentation, approval procedures, and compliance requirements for employee advances.
Aug 24, 2026
Anna Faktorovich, a seasoned marketing executive, has been named Chief Marketing Officer at Scooter’s Coffee, bringing decades of multi-brand experience to fuel the franchise’s next growth stage.
Aug 25, 2026
Levain Bakery appoints Lorna Sommerville and Taya Stenson as co-CEOs, blending operational and marketing expertise to power national expansion and innovation while staying rooted in its brand values.
Aug 25, 2026
Wendy’s announces Tariq Hassan as Chief Marketing and Customer Growth Officer, charting a new course for brand and digital innovation. What restaurant owners can learn.
Aug 24, 2026
Unlock Exclusive Access To Webinars, Events, And The Latest News For Free!
PrimoHoagies taps franchise marketing veteran Madalyn Weintraub as VP of Marketing to champion its authentic brand story and fuel nationwide expansion.

PrimoHoagies, a legacy name in authentic Italian sandwiches, is entering a dynamic growth era with the appointment of franchise marketing expert Madalyn Weintraub as Vice President of Marketing. Boasting over two decades of multi-unit foodservice marketing experienceincluding game-changing work at Rita’s Italian IceWeintraub joins PrimoHoagies at a time when storytelling and operational excellence are critical to standing out in the quick-service category. Her leadership will amplify the brand’s core values of family, authenticity, and uncompromising quality as PrimoHoagies pursues disciplined, nationwide expansion. This executive move complements a strengthening C-suite that recently welcomed Senior Vice President of Development Angela Coppler and CFO Alex Chu, creating a powerhouse trio for sustainable franchise growth.
At the heart of PrimoHoagies’ new marketing direction is the “We’re Built Different” campaign, launched under Weintraub’s guidance. This owner-driven initiative sets out to do more than advertise; it showcases PrimoHoagies’ craftsmanship, family heritage, and premium ingredients. Instead of competing with discount tactics, the campaign highlights the brand’s roots, featuring voices from within the company to communicate why their hoagies have inspired devotion for over three decades. Weintraub’s approach leverages authenticity not just to attract new franchisees and customers, but to reinforce why loyal patrons keep coming back.
With a sharpened focus on storytelling, PrimoHoagies’ updated marketing plan is anchored by three core objectives -
This enhanced marketing blueprint isn’t just about growth - it’s about sustainability and supporting the people behind the PrimoHoagies name. With over 120 restaurants operational and another 40 in the pipeline, leadership is tightly coordinating efforts to ensure new markets receive the resources, brand clarity, and financial groundwork needed for success. Weintraub, Coppler, and Chu each bring expertise in their respective areas, collectively driving disciplined expansion while keeping the company’s family legacy and food quality at the forefront.
For today’s restaurant operators, the PrimoHoagies story is a powerful reminder that long-term growth and loyalty spring from clarity, authenticity, and ongoing investment in both people and product. Madalyn Weintraub’s strategic marketing leadership highlights the importance of telling your unique story, supporting local operators with powerful resources, and never compromising on core values. As restaurant brands look to the future, investing in these fundamentals may be the difference between short-lived trends and enduring success.