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Jul 16, 2026
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PrimoHoagies taps franchise marketing veteran Madalyn Weintraub as VP of Marketing to champion its authentic brand story and fuel nationwide expansion.
Jul 16, 2026
PrimoHoagies taps franchise marketing veteran Madalyn Weintraub as VP of Marketing to champion its authentic brand story and fuel nationwide expansion.

PrimoHoagies, a legacy name in authentic Italian sandwiches, is entering a dynamic growth era with the appointment of franchise marketing expert Madalyn Weintraub as Vice President of Marketing. Boasting over two decades of multi-unit foodservice marketing experienceincluding game-changing work at Rita’s Italian IceWeintraub joins PrimoHoagies at a time when storytelling and operational excellence are critical to standing out in the quick-service category. Her leadership will amplify the brand’s core values of family, authenticity, and uncompromising quality as PrimoHoagies pursues disciplined, nationwide expansion. This executive move complements a strengthening C-suite that recently welcomed Senior Vice President of Development Angela Coppler and CFO Alex Chu, creating a powerhouse trio for sustainable franchise growth.
At the heart of PrimoHoagies’ new marketing direction is the “We’re Built Different” campaign, launched under Weintraub’s guidance. This owner-driven initiative sets out to do more than advertise; it showcases PrimoHoagies’ craftsmanship, family heritage, and premium ingredients. Instead of competing with discount tactics, the campaign highlights the brand’s roots, featuring voices from within the company to communicate why their hoagies have inspired devotion for over three decades. Weintraub’s approach leverages authenticity not just to attract new franchisees and customers, but to reinforce why loyal patrons keep coming back.
With a sharpened focus on storytelling, PrimoHoagies’ updated marketing plan is anchored by three core objectives -
This enhanced marketing blueprint isn’t just about growth - it’s about sustainability and supporting the people behind the PrimoHoagies name. With over 120 restaurants operational and another 40 in the pipeline, leadership is tightly coordinating efforts to ensure new markets receive the resources, brand clarity, and financial groundwork needed for success. Weintraub, Coppler, and Chu each bring expertise in their respective areas, collectively driving disciplined expansion while keeping the company’s family legacy and food quality at the forefront.
For today’s restaurant operators, the PrimoHoagies story is a powerful reminder that long-term growth and loyalty spring from clarity, authenticity, and ongoing investment in both people and product. Madalyn Weintraub’s strategic marketing leadership highlights the importance of telling your unique story, supporting local operators with powerful resources, and never compromising on core values. As restaurant brands look to the future, investing in these fundamentals may be the difference between short-lived trends and enduring success.