How to Calculate the Right Menu Price for Each Item
Learn how to calculate menu price by analyzing ingredient costs, labor, overhead, demand, and contribution margin for stronger restaurant profits.
Jun 17, 2026
Learn how to calculate menu price by analyzing ingredient costs, labor, overhead, demand, and contribution margin for stronger restaurant profits.
Jun 17, 2026
Explore best Areas in Chicago to open a restaurant by matching neighborhood demand, concept type, costs, traffic, and customer behavior.
Jun 17, 2026
BJ's Restaurants has appointed Monika Saxena as brand president, bringing over two decades of experience from LongHorn Steakhouse and Darden Restaurants, where she helped drive 20 consecutive quarters of positive comparable sales growth.
Jun 17, 2026
Blue Bottle Coffee has introduced Kyoto-Style Espresso, a slow-drip cold espresso made without machines, launching across its 152 global locations on June 16 with seven new cold drinks designed specifically for the way modern customers order coffee.
Jun 17, 2026
Hungry Howie's has appointed Jimmy Simonte as Executive Vice President of Marketing, bringing more than 25 years of Domino's experience to the Michigan-born pizza brand as it undergoes a major technology overhaul and prepares to launch a new loyalty programme.
Jun 17, 2026
Starbucks CFO Cathy Smith is transferring her principal accounting officer role to Val Bauduin, who will continue serving as SVP of corporate finance and development while reporting to Smith amid the chain's ongoing turnaround.
Jun 17, 2026
Yum Brands has agreed to sell Pizza Hut through two separate transactions totalling $2.7 billion, with Long Range Capital acquiring the global business for $1.5 billion and Yum China Holdings purchasing the China operations for $1.2 billion.
Jun 16, 2026
Scooter's Coffee is running a buy-one-get-one drink offer from June 19 to 21, available exclusively through its mobile app after 11 a.m.- giving customers three days to treat dad to a free drink this Father's Day weekend.
Jun 16, 2026
A group of Twin Peaks franchisees has been named strategic advisor to the chain's new owners following its sale out of bankruptcy, with a clear path to acquiring the brand outright within the next 12 to 16 months.
Jun 16, 2026
Denny's is launching The Clock's Off Menu on June 24, combining breakfast, lunch, and dinner favorites available any time of day, alongside new Slammin' Meal Deals Under $10 and exciting rewards for new members.
Jun 16, 2026
Discover how Starbucks' new customization contest is shaping the brand's marketing strategy and encouraging consumer interaction with the secret menu.

Under the leadership of CEO Brian Niccol, Starbucks has undergone a significant shift towards a coffee-forward marketing strategy. This strategic pivot aims to reinforce Starbucks' position as a leading coffee purveyor, emphasizing the quality and artistry of its core coffee offerings. By refocusing on its coffee heritage, Starbucks aims to capture the essence of the coffee experience and appeal to discerning coffee enthusiasts.

In response to changing consumer preferences and market dynamics, Starbucks is placing a greater emphasis on enhancing the on-premise experience for its customers. This renewed focus involves creating inviting and immersive environments within Starbucks stores, encouraging customers to savor their coffee on-site and engage with the brand in a more meaningful way. By elevating the on-premise experience, Starbucks seeks to cultivate a sense of community and loyalty among its patrons.
To streamline operations and meet the evolving demands of modern consumers, Starbucks has implemented technology changes aimed at simplifying the mobile ordering process. By leveraging technology, Starbucks aims to reduce the complexities associated with mobile ordering, ensuring a seamless and efficient experience for customers. Technology integration also plays a crucial role in enhancing convenience and personalization, catering to the preferences of digital-savvy consumers.
In an effort to maintain operational efficiency and consistency across its stores, Starbucks has introduced guardrails on customization and standardized pricing for many of its beverage offerings. By setting clear guidelines on customization options and pricing structures, Starbucks aims to streamline operations, minimize confusion for customers, and ensure a cohesive brand experience. This strategic move reinforces Starbucks' commitment to quality and consistency in its product offerings.

Starbucks' decision to launch a customization contest marks a bold step towards fostering innovation and engaging customers in a creative process. By inviting consumers and workers to design custom drinks, Starbucks is empowering its community to actively participate in shaping the brand's product offerings. This initiative not only encourages customer interaction but also enables Starbucks to uncover new flavor profiles and preferences that resonate with its diverse customer base.
The introduction of the customization contest, along with the addition of secret menu items and new contests, presents an opportunity for Starbucks to deepen consumer engagement and loyalty. By incentivizing customers with prizes and exclusive menu items, Starbucks is encouraging active participation in its rewards program and fostering a sense of exclusivity and excitement. This approach not only drives customer retention but also reinforces Starbucks' commitment to delighting its loyal patrons.
As consumer preferences continue to evolve, Starbucks is navigating the shifting landscape by adapting its operations to accommodate new trends. While the brand's secret menu and custom drink offerings may pose logistical challenges, Starbucks remains agile in responding to consumer demands. By staying attuned to changing preferences and leveraging customer feedback, Starbucks can fine-tune its operations and offerings to resonate with its target audience.