Best Restaurant Marketing Ideas for 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
A clear host training process helps restaurants manage greetings, waitlists, reservations, seating decisions, and guest communication more consistently.
Apr 15, 2026
Chipotle reshapes loyalty with Rewards on Repeat, blending in-store promotions, staff incentives, and simpler redemption to boost traffic.
Apr 16, 2026
Photo by Salah Ait Mokhtar on Unsplash
A refined look at Papa Murphy’s strategy as MTY guides a cautious turnaround amid a crowded pizza landscape—digital play, local marketing, and a new Detroit-style offering.
Apr 16, 2026
Photo by Sergio Mena Ferreira on Unsplash
Mo’ Bettahs leaves Kansas City as it pivots to a PE-backed national expansion to Phoenix, Indianapolis, and Minneapolis.
Apr 16, 2026
Photo by Kate Trysh on Unsplash
Applebee’s O-M-Cheese Burger fuses spectacle with value, driving social buzz and foot traffic—a signal for the skillet-cheese moment in casual dining.
Apr 16, 2026
Photo by Diego Mattevi on Unsplash
GoTo Foods taps Misra and Lambert to harmonize digital momentum with disciplined development across seven brands, aiming for stronger guest experiences and franchisee economics.
Apr 16, 2026
Bojangles launches Bo’s Chicken Rippers in an eight-week pilot, turning bites into a hands-on, sauce-forward experience with interactive, tear-apart slabs.
Apr 16, 2026
Photo by Jim Sosengphet on Unsplash
Popeyes teams with One Piece for a limited menu and merch drop, blending bold flavors with anime fandom to boost traffic and loyalty.
Apr 16, 2026
Photo by dedy kurniawan on Unsplash
A close look at Jersey Mike’s rapid expansion, leadership shift, and international push under Blackstone’s ownership.
Apr 16, 2026
Explore the latest forecasts and trends for the restaurant industry in 2025 based on data from Technomic Ignite Company. Discover what to expect in terms of chain sales, category performance, and key players' movements.
Photo by Andrik Langfield on Unsplash
Chipotle's remarkable performance in 2024 positions it as a formidable player in the industry. With consistent year-over-year sales growth and a strategic value proposition, Chipotle is set to surpass competitors like Burger King and Subway in the upcoming Top 500 report. The chain's accelerated unit growth and international expansion ambitions solidify its place among the industry's top contenders.
Photo by Andrik Langfield on Unsplash
The full-service segment faces significant challenges in 2025, with mass closures affecting major players like Denny’s, Applebee’s, and more. Factors such as rising labor and operational costs, along with increased competition from fast-casual establishments, contribute to the contraction in the full-service chain restaurant count. This shift marks a notable change in the industry landscape.
The chicken category continues to drive industry growth, appealing to younger consumers and offering a variety of choices. Established brands like Chick-fil-A and Popeyes are joined by emerging players like Raising Cane’s and Wingstop, all experiencing double-digit sales growth. The forecast indicates a sixth consecutive year of substantial sales increase for chicken chains, showcasing the category's enduring popularity.
Contrary to the chicken segment, burger chain sales are expected to show sluggish growth in 2025. Industry giants like McDonald’s and Wendy’s are facing challenges with low single-digit sales increases. With an overall sluggish performance compared to previous years, the burger category is encountering obstacles that may impact its standing in the industry.
Despite challenges in specific segments, the overall industry is projected to experience a 4.2% increase in chain sales in 2025. While this growth seems promising, factors like inflation may impact the real value of this growth. Technomic Ignite's forecast provides a comprehensive overview of the industry's trajectory for the upcoming year.