Best Restaurant Marketing Ideas for 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
A clear host training process helps restaurants manage greetings, waitlists, reservations, seating decisions, and guest communication more consistently.
Apr 15, 2026
Chipotle reshapes loyalty with Rewards on Repeat, blending in-store promotions, staff incentives, and simpler redemption to boost traffic.
Apr 16, 2026
Photo by Salah Ait Mokhtar on Unsplash
A refined look at Papa Murphy’s strategy as MTY guides a cautious turnaround amid a crowded pizza landscape—digital play, local marketing, and a new Detroit-style offering.
Apr 16, 2026
Photo by Sergio Mena Ferreira on Unsplash
Mo’ Bettahs leaves Kansas City as it pivots to a PE-backed national expansion to Phoenix, Indianapolis, and Minneapolis.
Apr 16, 2026
Photo by Kate Trysh on Unsplash
Applebee’s O-M-Cheese Burger fuses spectacle with value, driving social buzz and foot traffic—a signal for the skillet-cheese moment in casual dining.
Apr 16, 2026
Photo by Diego Mattevi on Unsplash
GoTo Foods taps Misra and Lambert to harmonize digital momentum with disciplined development across seven brands, aiming for stronger guest experiences and franchisee economics.
Apr 16, 2026
Bojangles launches Bo’s Chicken Rippers in an eight-week pilot, turning bites into a hands-on, sauce-forward experience with interactive, tear-apart slabs.
Apr 16, 2026
Photo by Jim Sosengphet on Unsplash
Popeyes teams with One Piece for a limited menu and merch drop, blending bold flavors with anime fandom to boost traffic and loyalty.
Apr 16, 2026
Photo by dedy kurniawan on Unsplash
A close look at Jersey Mike’s rapid expansion, leadership shift, and international push under Blackstone’s ownership.
Apr 16, 2026
Discover how Sonic Drive-In leverages SEC sponsorship to enhance its marketing strategies and engage with college football fans.
Photo by Austin Neill on Unsplash
Photo by Austin Neill on Unsplash
Sonic Drive-In's recent announcement as the official quick-service restaurant of the Southeastern Conference (SEC) marks a significant move in the chain's marketing playbook. By securing a multi-year agreement with the SEC and the SEC Network, Sonic has strategically positioned itself to capitalize on the immense popularity of college sports, particularly football, to enhance brand recognition and customer engagement.
Photo by Austin Neill on Unsplash
Through this partnership, Sonic Drive-In will have a prominent presence during football games broadcast on the SEC Network, ABC, and ESPN. The inclusion of Sonic commercials in high-profile shows like 'SEC on ABC' and 'SEC Nation' will expose the brand to a vast audience of sports enthusiasts, creating opportunities for increased brand visibility and customer interaction.
Photo by Austin Neill on Unsplash
Sonic's involvement in SEC games goes beyond advertisements, as the chain aims to create memorable experiences for fans. Whether it's engaging with fans at pre-game tailgates or offering craveable food options at post-game celebrations, Sonic is committed to enhancing the overall fan experience and leaving a lasting impression on attendees.
Photo by Austin Neill on Unsplash
Sonic's collaboration with the SEC underscores the growing significance of sponsorships in college sports. By aligning with a prestigious athletic conference like the SEC, Sonic not only reinforces its brand image but also demonstrates its commitment to supporting athletics programs and student-athletes, resonating with fans and stakeholders alike.
Photo by Austin Neill on Unsplash
The partnership between Sonic Drive-In and the SEC exemplifies a strategic marketing initiative aimed at leveraging sports sponsorships to drive brand engagement and customer loyalty. Looking ahead, Sonic's foray into the college sports arena opens up new avenues for growth, allowing the chain to connect with a broader audience of sports enthusiasts and build lasting relationships through shared experiences.