QDOBA's Expansion into Arizona: A Fresh Mexican Fast-Casual Experience
Discover the exciting entry of QDOBA into Arizona with new restaurants in Phoenix and Scottsdale. Explore the brand's growth plans, menu offerings, and innovative restaurant design.
Introduction to QDOBA's Expansion
QDOBA, the fast-growing Mexican fast-casual restaurant chain, is making its mark in Arizona with the launch of two new standalone locations in Phoenix and Scottsdale. These new establishments are set to not only bring the brand's signature bold flavors and fresh ingredients to the residents of the Southwest but also create job opportunities and enhance the dining landscape in the region.
Unique Menu Offerings and Customization
At QDOBA, guests can immerse themselves in a diverse range of Mexican-inspired dishes, all freshly prepared in-house daily. Whether one opts for the convenience of the signature eats or prefers to craft their own burritos, bowls, tacos, quesadillas, nachos, or salads, customization is key to catering to individual tastes and preferences. The ability to add premium toppings like the 3-cheese queso and hand-crafted guacamole at no extra charge further enhances the dining experience, making each visit a unique culinary journey.
Convenient Ordering and Rewards System
To elevate customer convenience, both new locations in Phoenix and Scottsdale offer online ordering options through QDOBA.com and the QDOBA app. This allows patrons to place orders for pickup or delivery at their fingertips, enhancing the overall dining experience. Additionally, the rewards program integrated into the app incentivizes customer loyalty, providing an added value proposition for frequent visitors.
Strategic Growth Plans and Expansion Strategy
As part of its strategic growth plans, QDOBA aims to open as many as 10 restaurants in the Arizona-Southwest region within the next two years. With a current portfolio of about 800 restaurants across North America, the brand is set to nearly double this number over the next decade. By capitalizing on the enticing opportunities in the Greater Phoenix area and beyond, QDOBA is poised for significant expansion and market penetration in the coming years.
Modern Restaurant Design and Dining Experience
The new Phoenix and Scottsdale locations boast a contemporary 2,000-square-foot interior complemented by expansive outdoor seating areas designed to enhance the overall dining ambiance. With state-of-the-art features such as two full-service lines to manage high demand and an open grill concept that offers a dynamic 'theater' experience for guests to witness the grilling of fresh proteins, these restaurants redefine the traditional dining experience. Moreover, the modern décor and real wood furniture add a touch of sophistication and warmth, creating a welcoming environment for diners.