Revolutionizing the Restaurant Industry: The Impact of Digital Ordering and Customer Experience
Explore the latest trends in digital ordering and customer experience in the restaurant industry. Learn how Ipsos and NRN are revolutionizing off-premises channels.
Photo by Michael Moyo on Unsplash
The Rise of Digital Ordering in the Restaurant Industry
In recent years, digital ordering has become an integral part of the restaurant industry, offering consumers a convenient and efficient way to place their orders. With the proliferation of off-premises channels like drive-thru and delivery services, restaurants are capitalizing on the trend to cater to evolving customer preferences. The ease of digital ordering not only benefits customers but also provides significant opportunities for restaurants to streamline their operations and drive revenue growth.
Photo by Michael Moyo on Unsplash
Understanding Customer Preferences in Order-Ahead Experiences
The Ipsos and NRN partnership aims to delve deep into what customers value the most when it comes to order-ahead experiences. By analyzing customer expectations and brand standards, the study will shed light on the factors that contribute to enhanced brand engagement and loyalty. This insight into customer preferences is crucial for restaurant chains looking to differentiate themselves in a competitive market and build lasting relationships with their patrons.
Delving into the Future of Digital Ordering
The QSR/Fast Casual Digital Ordering Performance Study by Ipsos and NRN not only focuses on the current state of digital ordering but also looks ahead to how this landscape may evolve in the future. By providing an exclusive glimpse into the future of restaurant operations, the study equips brand leaders with valuable insights to adapt and thrive in a rapidly changing industry. Understanding the potential advancements in digital ordering can help restaurants stay ahead of the curve and meet consumer demands effectively.
The Role of Ipsos in Revolutionizing Market Research
Ipsos, with its extensive experience in market research and polling, brings a wealth of knowledge to the partnership with NRN. Through primary data collection methods and deep analytical capabilities, Ipsos has positioned itself as a leader in understanding consumer behaviors and market trends. The collaboration with NRN underscores Ipsos' commitment to providing actionable insights that drive business growth and innovation in the restaurant industry.