Best Restaurant Marketing Ideas for 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
A clear host training process helps restaurants manage greetings, waitlists, reservations, seating decisions, and guest communication more consistently.
Apr 15, 2026
Chipotle reshapes loyalty with Rewards on Repeat, blending in-store promotions, staff incentives, and simpler redemption to boost traffic.
Apr 16, 2026
Photo by Salah Ait Mokhtar on Unsplash
A refined look at Papa Murphy’s strategy as MTY guides a cautious turnaround amid a crowded pizza landscape—digital play, local marketing, and a new Detroit-style offering.
Apr 16, 2026
Photo by Sergio Mena Ferreira on Unsplash
Mo’ Bettahs leaves Kansas City as it pivots to a PE-backed national expansion to Phoenix, Indianapolis, and Minneapolis.
Apr 16, 2026
Photo by Kate Trysh on Unsplash
Applebee’s O-M-Cheese Burger fuses spectacle with value, driving social buzz and foot traffic—a signal for the skillet-cheese moment in casual dining.
Apr 16, 2026
Photo by Diego Mattevi on Unsplash
GoTo Foods taps Misra and Lambert to harmonize digital momentum with disciplined development across seven brands, aiming for stronger guest experiences and franchisee economics.
Apr 16, 2026
Bojangles launches Bo’s Chicken Rippers in an eight-week pilot, turning bites into a hands-on, sauce-forward experience with interactive, tear-apart slabs.
Apr 16, 2026
Photo by Jim Sosengphet on Unsplash
Popeyes teams with One Piece for a limited menu and merch drop, blending bold flavors with anime fandom to boost traffic and loyalty.
Apr 16, 2026
Photo by dedy kurniawan on Unsplash
A close look at Jersey Mike’s rapid expansion, leadership shift, and international push under Blackstone’s ownership.
Apr 16, 2026
Learn how to drive traffic and provide high-quality experiences in the foodservice industry based on consumer demands.

Consumers today are more discerning and value-conscious than ever before. With tightening budgets, they seek high-quality experiences that justify every dollar spent on foodservice. This shift in consumer behavior has propelled the need for food establishments to align their offerings with these evolving demands.
Technomic, a renowned foodservice market research firm, has conducted in-depth studies to uncover the latest trends and preferences of today's consumers. Their research sheds light on the importance of quality, value, and experience in driving customer traffic to foodservice establishments.
To succeed in this competitive landscape, foodservice operators must prioritize customer-centric strategies. This includes focusing on menu innovation, personalized experiences, and operational efficiencies to deliver on consumer expectations while maximizing value.
Kathryn Fenner, a Principal at Technomic with extensive experience in the foodservice industry, is at the forefront of providing insights to help businesses navigate the changing landscape. With over 25 years of expertise, her guidance is invaluable for understanding and meeting today's consumer demands.