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Understanding and Meeting Today's Consumer Demands in the Foodservice Industry

Learn how to drive traffic and provide high-quality experiences in the foodservice industry based on consumer demands.

Updated On Jan. 14, 2025 Published Jan. 14, 2025

Alexander Ivanov

Alexander Ivanov

catering

Consumer Expectations in the Foodservice Industry

Consumers today are more discerning and value-conscious than ever before. With tightening budgets, they seek high-quality experiences that justify every dollar spent on foodservice. This shift in consumer behavior has propelled the need for food establishments to align their offerings with these evolving demands.

Key Insights from Technomic Research

Technomic, a renowned foodservice market research firm, has conducted in-depth studies to uncover the latest trends and preferences of today's consumers. Their research sheds light on the importance of quality, value, and experience in driving customer traffic to foodservice establishments.

Strategies to Drive Traffic and Enhance Experiences

To succeed in this competitive landscape, foodservice operators must prioritize customer-centric strategies. This includes focusing on menu innovation, personalized experiences, and operational efficiencies to deliver on consumer expectations while maximizing value.

The Role of Kathryn Fenner in Addressing Consumer Demands

Kathryn Fenner, a Principal at Technomic with extensive experience in the foodservice industry, is at the forefront of providing insights to help businesses navigate the changing landscape. With over 25 years of expertise, her guidance is invaluable for understanding and meeting today's consumer demands.