Enhancing Operational Excellence: Dickey's Barbecue Pit's Strategic Focus on Core Concepts
Explore how Dickey's Barbecue Pit is reinforcing operational excellence and brand consistency through strategic shifts in its non-barbecue concepts and franchise system.
Photo by Matthieu Joannon on Unsplash
Photo by Matthieu Joannon on Unsplash
Strategic Evolution of Dickey's Barbecue Pit
Dickey's Barbecue Pit, like many other restaurant brands, navigated the challenging landscape of the COVID-19 pandemic by embracing virtual brands and enhancing its off-premises revenue streams. One of the key moves the company made during this time was expanding through a partnership with Ghost Kitchen Brands in 2021. This strategic expansion led to the launch of virtual brands such as Wing Boss, Big Deal Burger, Trailer Birds Hot Chicken, and Barbecue at Home. These virtual concepts provided Dickey's with diversified revenue streams and showcased its adaptability in responding to market demands.
