RaceTrac Names Jill Pemberton as New CFO
RaceTrac has appointed Jill Pemberton as chief financial officer, succeeding Karla Ahlert, who moves into the newly created role of chief administrative officer.
Aug 26, 2026
RaceTrac has appointed Jill Pemberton as chief financial officer, succeeding Karla Ahlert, who moves into the newly created role of chief administrative officer.
Aug 26, 2026
Learn practical ways to reduce labour costs through smarter scheduling, forecasting, productivity, cross-training, automation, overtime control, and performance monitoring strategies.
Aug 26, 2026
A restaurant P&L statement reveals sales, expenses, and profits, helping owners manage costs, improve margins, and plan finances more effectively.
Aug 26, 2026
A payroll advance policy helps restaurant owners define eligibility, limits, repayment, documentation, approval procedures, and compliance requirements for employee advances.
Aug 24, 2026
Blaze Pizza welcomes Tracy Stockard as Chief Marketing Officer, bringing decades of brand and franchise experience to drive strategic growth and guest engagement.
Aug 25, 2026
Levain Bakery appoints Lorna Sommerville and Taya Stenson as co-CEOs, blending operational and marketing expertise to power national expansion and innovation while staying rooted in its brand values.
Aug 25, 2026
Create a practical restaurant marketing plan by setting goals, targeting customers, choosing channels, budgeting wisely, scheduling campaigns, and measuring results.
Aug 24, 2026
Anna Faktorovich, a seasoned marketing executive, has been named Chief Marketing Officer at Scooter’s Coffee, bringing decades of multi-brand experience to fuel the franchise’s next growth stage.
Aug 25, 2026
Dave & Buster's refreshes its executive lineup with seasoned leaders in operations, marketing, tech, and finance - signaling a growth-driven future for restaurant operators to watch.
Aug 24, 2026
Wendy’s announces Tariq Hassan as Chief Marketing and Customer Growth Officer, charting a new course for brand and digital innovation. What restaurant owners can learn.
Aug 24, 2026
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Discover how Wingstop's addition of crispy chicken tenders as a sauce vehicle and the use of pop-up concepts have driven menu innovation and growth.


Wingstop's introduction of crispy chicken tenders to its menu as sauce vehicles showcases innovative thinking in the fast-casual dining sector. By offering these tenders specifically for pairing with the brand's 12 signature sauce flavors, Wingstop created a unique dining experience for its customers. This strategic move not only differentiates Wingstop from its competitors but also enhances customer satisfaction by providing a customizable and flavorful option.

The use of pop-up concepts to promote new menu items is a well-established marketing strategy, and Wingstop effectively leveraged this approach to highlight its crispy chicken tenders. By creating a temporary Bar Tender experience, Wingstop generated buzz and excitement around the new menu addition. The pop-up concept not only drives foot traffic to physical locations but also creates a sense of urgency and exclusivity, encouraging customers to try the limited-time offering.
Wingstop's success in 2024, marked by a remarkable 36.8% increase in comparable sales, can be attributed to its menu innovation and strategic marketing initiatives. The introduction of crispy chicken tenders and the utilization of pop-up concepts played a pivotal role in driving customer engagement and boosting brand visibility. By continuously evolving its menu offerings and embracing creative promotional tactics, Wingstop has solidified its position as a leader in the fast-casual dining industry.