How Brian Niccol's Leadership Might Impact Starbucks and the Restaurant Industry
Explore how Brian Niccol's strategy, as the Chipotle CEO, could potentially solve problems faced by Starbucks and other players in the restaurant industry.
Photo by Niels Kehl on Unsplash
Brian Niccol's Track Record at Chipotle
Brian Niccol's appointment as chief executive of Starbucks has sparked intrigue within the restaurant industry. Known for his impactful leadership at Chipotle, Niccol was pivotal in revitalizing the fast-casual chain's image and financial performance. When Niccol took over as CEO of Chipotle in 2018, the brand was struggling with weak sales and facing pressure from an activist investor. However, under his guidance, Chipotle underwent a remarkable turnaround.