Innovative Marketing Ideas: Restaurant Chains Roll Out Unique Merchandise for National Food Celebration Weeks

Discover how restaurant chains like Shake Shack and Portillo’s are engaging customers through creative merchandise launches during National Food Celebration Weeks.

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Shake Shack's Creative Merchandise for National French Fry Day

In anticipation of National French Fry Day on July 12, Shake Shack has unveiled an innovative piece of merch, the Crinkle Cut Cuddler body pillow. Teaming up with Bearaby, known for its quality weighted blankets, Shake Shack's pillow mimics the signature wavy crinkle-cut fries. The yellow pillow cover is washable, and the packaging resembles a classic takeout box, adding a fun and nostalgic touch to the design.

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